As the Senior Digital Designer on Team Velocity’s Marketing Team, I was charged with leading the company’s website redesign. At that time, the website had become outdated with limited functionality. Since the website was built in html, it was difficult for anyone else on the Marketing Team to update and create new pages as the website grew. As we strived to make the website more efficient for users, we evaluated the challenges at hand and planned to solve them in the following ways:

• Simplify the navigation
• Lead with our technology
• Simplify our product descriptions and lead with the benefits
• Improve SEO
• Switch to WordPress for easy maintenance
• Create a website experience that is visually interesting

The new, modern layout allows visitors to easily navigate the website and the simple breakdown of brand, products, and services makes the content easier to read and comprehend. The inclusion of brand and product videos garner interest and keep visitors on our website longer. Overall, the redesign improved Team Velocity’s web presence in the following ways:

• Better education on products/services
• Increased representation of the company’s brand and culture
• Incorporation of Team Velocity’s technology, Apollo®
• Responsive, mobile-friendly design
• Purposeful keyword inclusion to improve SEO of the brand and products/services
• Better control of updating and consistent hosting
• Improved tracking capabilities