Foundation Website
Challenge
Create a website for Foundation Direct, a company that provides a robust technology platform that empowers dealers to take control of their digital advertising. Adhere to pre-established brand guidelines.
Solution
Working with a very simple color palette, I created visual interest and content separation using patterned overlays and a single pop of color for the calls to action. It’s a very clean, concise website that showcases the technology. It also highlights the team that’s behind the technology and acknowledges their expertise in the automotive retail industry.