OfferLogix Logo
Challenge
Create a logo that best represents the brands and products/services, while feeling like a part of the Team Velocity/DDH Holdings family tree of companies and products.
Solution
By understanding the vision for the company, the company’s offerings, solution sets, use cases and potential, I designed the logo to emphasize the logic behind the technology – the “O” in Offer and the “L” in Logix makes up the lightbulb in the logo. The lightbulb can be used in secondary cases, where it makes sense to represent the brand without using the full logo.